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Research papers

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Mark Pearson, Tim Macer
Company: EGG Research & Consultancy Ltd.
September 23, 2001
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Citation

Pearson and Macer (2001a, September 23). Joined up research on the eHighway. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/joined-up-research-on-the-ehighway


Research papers

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Ellen Sills Levy
Company: Research Now SSI
September 1, 1999
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Citation

Levy, E. S. (1999a, September 01). E-investing and on-line services for affluent clients. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/e-investing-and-on-line-services-for-affluent-clients